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We're proud to be one of the largest housing associations in the country, with over 47,000 homes across central and southwest England. But what really matters to us is not just the homes we provide, but the people who live in them. We care deeply about the 110,000 people who call our homes their own, and we want to help them thrive. We believe that a safe, warm, and secure place to live is just the beginning. With the right support and someone who believes in your potential, there’s no limit to what you can achieve.
Our customers are more than just tenants. Whether you're renting a home, garage, or commercial space, or buying a home outright, we’re here for you. That’s why we invest in relationships and work hard to connect with every person. When our customers succeed, we succeed—and that success drives us to do even more.
For over 60 years, we’ve been providing affordable homes for those who can’t access market housing. But it’s not just about the buildings. We believe in helping people thrive in all areas of their lives. We've used our neighbourhood coaching approach, to build personal connections with our customers. We're committed to growing these relationships even more.
By 2030, we plan to build an extra 11,000 homes, bringing safe, secure housing to thousands more people.
We’ll continue to use our resources, and influence to create a positive impact in our communities. We believe everyone deserves a chance to thrive in their home, and we'll do everything we can to help make that happen.
At a glance
The information below gives a snapshot of our organisation
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£290m annual turnover
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1,800 colleagues
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47,000+ homes
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110,000+ customers
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1,265 new homes built last year
What we do
It’s not just about providing homes, we care about our customers. That's why our purpose is to invest in homes and relationships so people can thrive
We describe our core business as the primary activities that define us and the main reason for which we exist. We deliver our core business across our entire operating area. Our core business is:
- the management of social and affordable housing
- the maintenance of social and affordable housing and associated facilities including garages
- neighbourhood coaching
- development of social and affordable rented homes
- development of shared ownership homes
We also provide value-added activities in places where we have a high concentration of homes, usually in partnership with other organisations. These activities include:
- new supported or specialist housing for the elderly or disabled
- investment in health, wellbeing, employability or education initiatives
- properties for sale as part of a mixed income, mixed tenure scheme – including retirement living
- market sale for profit
Our customers are the people who live in our homes and those who rent our garages or commercial buildings or who buy one of our homes.
Our customers live in 39 local authority areas across the West of England and West Midlands. But more than half of these live in four local authority areas, South Gloucestershire, Tewkesbury, Cotswold and Lichfield. We are the main provider of social housing in these four areas and work in partnership with other organisations to support people to thrive.
A key part of this is about the development of new homes. Over the course of the four years to 2027 our goal is to be the biggest developer of affordable homes in Gloucestershire and throughout the wider M5 corridor. We will continue to develop new homes across a wider area that also includes the West Midlands and West of England Combined Authority regions.
We have eight objectives that will turn our purpose into action over the four years to 2027. These are:
- place-based working
- relationships that support customer aspiration
- our move to scale
- home standard – closing the gap
- proactive maintenance and compliance
- agile working to solve problems
- place-based pipeline of talent
- known as a leader and influencer
You can read more about these objectives and how we will measure our success against them in the Bromford Strategy.
Looking for a job where you can make a real difference?
We're all about people and communities. We believe in working together to create homes and places where everyone can thrive. If you share our passion for providing safe and secure homes, we’d love to have you join us.
Discover more about a career with us and see how you can be part of something special.
What makes us unique
We make a difference by investing in relationships and in connecting people, so our customers get to where they want to be. Because when they succeed, we succeed and that success drives us to do even more.
- we seek a relationship with each of our customers that builds mutual trust and respect and helps our customers achieve more for themselves, their families and their communities
- our colleagues, the culture and DNA of our organisation are precious and vital to our success
- our scale enables us to do more and be transformative for customers and whole communities
- we know we need to be financially strong to achieve any of these things. So we do not apologise for giving financial strength central importance. Nor do we apologise for recognising that we will achieve far more by working in partnership with others than we will on our own
Our strategy for 2023-2027
Read more about our objectives, our customers and how we measure our success against them in the our strategy.
How we do things
View information about our policies, how we work, and our legal structure and notices.
