We've made a strong start to the year, securing land for 179 new homes across three sites so far, as part of our commitment to delivering much-needed affordable housing.
These new developments will be built in Brierley Hill, Dudley (50 homes), Highnam, Tewkesbury (95 homes), and Hopwood, near Bromsgrove (34 homes). These homes will offer a mix of social rent, affordable rent, and shared ownership, ensuring a range of tenure options to support different housing needs.
Beyond these secured sites, we are also progressing contracts to acquire land for over 1,000 additional homes across multiple locations, aiming to complete agreements by the end of March 2025. These future developments will support our long-term strategy to increase the scale of our housebuilding programme and deliver more affordable homes to meet growing demand. A significant proportion of these homes will be for social rent, reinforcing our position as England’s largest builder of social rent homes.
These land purchases are part of our ambitious goal to build 11,000 homes across the West Midlands and West of England over the next seven years, demonstrating our commitment to delivering high-quality homes at scale.
Lyndon Parkes, our Head of Land, said: “This year has started strongly, with several land deals completed and even more in the pipeline. With more than 1.3 million households currently waiting for a social home in England1, the need for high-quality, affordable housing has never been greater.
“Our latest acquisitions mark another step forward in our efforts to deliver much-needed homes, and with demand continuing to rise, it’s more important than ever that we build at scale. Securing land is a vital part of this strategy, allowing us to play a leading role in tackling the housing crisis. As we look ahead, our focus remains on identifying and securing land opportunities that align with our mission to support and uplift the communities we serve, helping them to thrive.”
As part of our ongoing efforts to deliver homes more efficiently and sustainably, we are also set to build some of our future developments using Modern Methods of Construction (MMC). This approach will see key structural elements manufactured offsite before being assembled on location, reducing onsite waste and improving overall efficiency. We continue to explore ways to lessen our environmental impact while accelerating the delivery of new homes.
We are actively seeking new land opportunities to further our development ambitions. To learn more about how we acquire land or to discuss potential opportunities, visit our land acquisition page.
1: According to figures published by GOV.UK