New affordable homes coming to Worcestershire after land deal is finalised

Our land-led development programme continues to accelerate with the latest purchase of a site for affordable housing in Worcestershire.

We've acquired the two acre site on the outskirts of Hopwood, near Bromsgrove and are now preparing to start work building 34 new homes. The site which is just off the A441, was a former piggery but most recently has been used as a storage facility. The site received full planning permission following an appeal last year.

The new homes we'll be building will be a mix of 17 three-bedroom houses, 13 two-bedroom houses and four one-bedroom maisonettes. All 34 homes will be available for social rent.

Bromford’s Head of Land Lyndon Parkes said: “We’re delighted to have completed the acquisition of this site in Hopwood. With planning permission already in place we will be able to begin work on the construction of these new rental homes for local people in the next few months.

“As the country’s largest developer of social rent homes, we’ve made a commitment to continue providing as many homes of this tenure as we can. We know this is especially important in areas like Bromsgrove where house prices are more than ten times higher than average incomes1 and private rents have increased by more than ten per cent in the past year2. By delivering 34 new social rent homes in the village, this development will ensure that local residents who have been priced out of the private rental market can continue to live and thrive within their community.

“We have an ambitious goal to build 11,000 homes across the West Midlands and West of England over the next eight years. We want to deliver more of these homes ourselves so will continue to seek new opportunities to secure more sites to drive our development programme forward.”

We are the country’s leading developer of social rent homes, completing 551 in 2023 -24 and 1,926 over the past four years.